CARLIE ANDERSON
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GRAMMY U Masterclass with Jacob Collier Powered by Mastercard
Project type
Masterclass
Date
February 2, 2023
Location
Los Angeles, California
Role
For this event, I was the social media marketing lead. I created and managed the posting calendar for all of GRAMMY U's social media platforms that marketed this event and made sure all necessary deliverables and copy were approved by Mastercard.
During the event, I captured content to be published live and also as recap content which our team could use in the future as well as our Editorial team.
I also worked on the production team to make sure all event details were in place the day of and helped with set-up and breakdown at the venue.
Recorded Livestream
Instagram Post
GRAMMY U hosted an official GRAMMY Week event during the week leading up to the 65th GRAMMY Awards.
This Masterclass featuring GRAMMY-Winning artist and songwriter Jacob Collier, was moderated by GRAMMY-nominated artist Jessie Reyez. Jacob shared his insight on the power of collaborating to unleash creativity and bringing new music to life.
The event kicked off with a mixer featuring a live DJ, photo opportunities and networking.