CARLIE ANDERSON
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GRAMMY U Masterclass with Andrew McMahon Powered By Mastercard
Project type
Masterclass
Date
March 17, 2023
Location
Austin, Texas
Role
For this project I was the social media marketing lead and worked on production.
This event specifically, I had the opportunity to work with the Recording Academy's Creative Services team to build out the look and feel and all artwork deliverables through using my own ideas.
I managed the social media posting calendar and made sure all necessary copy was approved by Mastercard. During the event, I captured all content to be published live and recap content for the social and editorial teams to use in the future.
The day of the event I also assisted with production and ensuring everything was set up and prepared for our talent and audience members.
Recorded Livestream
Instagram Post
This event closed out GRAMMY U's week at SXSW 2023, featuring award-winning artist and songwriter Andrew McMahon, who was the front person for Something Corporate, Jack's Mannequin and currently Andrew McMahon in the Wilderness.
Hosted by GRAMMY-nominated artist and Recording Academy Texas Chapter Board President, Taylor Hanson, this conversation focused on how to navigate a successful long-term career in the music industry.