CARLIE ANDERSON
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2023 GRAMMY U Conference Presented By Nike
Project type
Music Industry Conference
Date
April 22, 2023
Location
Miami, Florida
Role
This was my first event as production lead and I had the opportunity to direct my own team while also being on the marketing and talent team.
On the production team, we were tasked with coordinating with the marketing and talent teams to ensure all program details were remaining being turned in a timely manner. My role on the marketing team was to transfer all necessary talent details to the Recording Academy Creative Services team and make sure any headshots or copy they needed, they had access to. On the talent team, I had to collect and organize all talent details from our panelists.
On our team specifically we searched for and confirmed vendors needed to fill our venue. As the event got closer we had to keep our production tracker updated making sure each team was staying on schedule and build out the production schedule for the day-of the event.
The day of the event I had to supervise each working team and all of our volunteers to keep our production schedule intact and on time. I had to make sure all production and green rooms were set up and stocked and the during the event I focused on talent handling.
Recorded Livestream
Instagram Reel
GRAMMY U's annual conference was a full day of panels focused on highlighting latin music creators and music professionals.
The keynote panel "Make Your Mark," featured artist Guaynna in an in-depth discussion moderated by Emily Estefan on how his culture and career ha shaped and defined his work as an artist.
The first panel of the day, "Songwriting: Finding Your Inspiration & Identity," was in collaboration with the Recording Academy's Songwriters & Composers Wing and was encouraging to learn how to develop and highlight your unique voice as a songwriter.
The second panel of the day, "Building Your Personal Brand," featured music industry professionals discussing how to market yourself and create a social media presence that showcases your individuality, whether you work in the spotlight or behind the scenes.