CARLIE ANDERSON
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2022 GRAMMY U Conference
Project Type
Music Industry Conference
Date
April 29, 2022
Role
For this program, I worked on the Marketing and Communications team.
On the marketing team, we worked together to decide the content that would fill each portion of the conference before going forward with deciding how to confirm talent. At the same time, we were working on aligning our visions to create the look and feel for the program.
Once all program details had been confirmed, I switched to the communications aspect of working on this project. I assisted in creating copy for our social media and digital marketing deliverables. I also worked on audience outreach and engagement through contacting different organizations and communities to create awareness of the event.
Recorded Livestream
GRAMMY.com Article
The 2022 GRAMMY U Conference featuring Conan Gray focused on finding your sound. Viewers were able to hear from Conan on learning how to succeed at being, or working with an independent musician.
The two other panels guided the audience through creating, recording and marketing music as college students.